May 
7
, 
2019
6:00pm
SF Growth Engineering Meetup

9:00am–11:00am

Subject

Airbnb University Orientation starts at 9:00am. You will have a chance to explore our state of the art campus and meet with fellow peers.

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Airbnb
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SF Growth Engineering Meetup


Tuesday 
May 
7th
,
 
2019
6:00pm
-
8:15pm


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Join us for the next

SF Growth Engineering Meetup 


Come and network with other growth engineers, swap insights from your latest growth experiments, and learn how other successful startups think about growth.


Food & drinks will begin at 6pm and talks will start promptly at 6:45pm.


An RSVP is required to attend.

You will receive a confirmation email if you register correctly. Please also be sure to bring a government issued ID, as you will need this upon check-in.


Thank you, and we look forward to hosting you!


TALKS 

Optimizing Abandon Notifications

 

Airbnb

In this talk, we will discuss the approaches we use to optimize abandon notifications at Airbnb. It will cover machine learning models for audience targeting in order to increase frequency without annoying users and models for ranking contents in the notifications to increase engagement rate.

Incrementality-Focused Growth Messaging

 

Netflix 

We recently introduced an ongoing message holdback to the growth messaging platform at Netflix, which allows us to track the causal impact of messaging on an ongoing basis. We'll review the design of that system, the benefits it provides on top of A/B testing and measurement of message engagement metrics like click rates, and highlight some recent insights it has generated.

Story of Push Notifications



Reddit

In this talk we will cover the evolution of "Trending" Push Notifications at Reddit. We'll cover the iterations and all the insights and learnings we've gained over time.







Speakers

Zhentao Sun

 Software Engineer, Airbnb

BIO HERE

Chris Beaumont

Data Scientist, Netflix 

BIO HERE

Vaibhav Sahgal

 Head of Growth, Reddit

BIO HERE

Venue

Agenda

6:00pm - 6:45PM

CHECK-IN + food

Please be sure to have a Government Issued ID, available at check-in

6:45pm- 7:00PM

Talk one - Airbnb

Optimizing Abandon Notifications 

By Zhentao Sun

7:00-7:15PM

talk two - nETFLIX

Incrementality-Focused Growth Messaging

 By Chris Beaumont

7:15-7:30PM

TALK THREE- Reddit

Story of Push Notifications 

By Vaibhav Sahgal

7:30-8:15PM

mingle 


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